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promotion structure

Толкование Перевод

1 promotion structure

структура продвижения товаров

UN structure — структура ООН

mode structure — структура мод

skin structure — структура кожи

cast structure — литая структура

coke structure — структура кокса

English-Russian base dictionary > promotion structure
2 promotion structure

Деловая лексика: структура продвижения товаров

Универсальный англо-русский словарь > promotion structure
3 promotion structure

структура продвижения товаров

Англо-русский юридический словарь > promotion structure
4 promotion structure

СТРУКТУРА ПРОДВИЖЕНИЯ ТОВАРОВ
. общая и конкретная коммуникационная программа фирмы, состоящая из сочетания рекламы, паблисити (обеспечения достаточно высокого уровня популярности товара), сбыта и мероприятий по стимулированию сбыта. . Словарь экономических терминов 1 .

Англо-русский экономический словарь > promotion structure
5 promotion

1. n содействие; поощрение, поддержка

institutions for the promotion of learning — учреждения по распространению научных знаний

export promotion — поощрение экспорта

event promotion — содействие мероприятию

promotion of peace — содействие делу мира

promotion to the cause of peace — содействие делу мира

2. n подстрекательство

3. n продвижение по службе, повышение в должности; производство в чин

promotion by merit — внеочередное присвоение звания

to get promotion — получить повышение

promotion structure — структура продвижения товаров

sales promotion — стимулирование сбыта; продвижение товара

promotion campaign — кампания по продвижению товара на рынок

4. n учреждение, основание

promotion money, expenses of promotion — расходы по учреждению

expenses of promotion — расходы по учреждению

5. n реклама; рекламная кампания; рекламирование; рекламно-пропагандистская деятельность

promotion man — посредник, агент

promotion space — место для рекламной деятельности

promotion fair brochure — рекламный проспект выставки

Christmas promotion — рождественские рекламные мероприятия

promotion department — отдел рекламы и стимулирования сбыта

6. n шахм. продвижение пешки

promotion square — поле превращения

above-the-line promotion — продвижение товаров и услуг посредством рекламы в средствах массовой информации

Синонимический ряд:

1. advance (noun) advance; betterment; graduation; move up; raise; rise

2. advancement (noun) advancement; elevation; jump; preference; preferment; prelation; upgrading

3. advertising (noun) advertisement; advertising; broadcasting; buildup; fanfare; notice; plugging; pr job; press-agentry; propaganda; publicity; puffery; pushing

4. encouragement (noun) aid; boosting; encouragement; enhancement; furtherance; help; improvement; patronage; sanction; support

English-Russian base dictionary > promotion
6 sales promotion

амер. стимулирование сбыта; продвижение товара

promotion of trade — стимулирование торговли

promotion structure — структура продвижения товаров

cross promotion — комбинированное стимулирование сбыта

promotion department — отдел рекламы и стимулирования сбыта

promotion campaign — кампания по продвижению товара на рынок

English-Russian base dictionary > sales promotion
7 структура

жен. structure поверхностная структура ≈ (предложения) surface structure линг. властная структура ≈ power structure глубинная структура ≈ (предложения) deep structure линг. финансовая структура ≈ economic structure, financial structure

структур|а - ж. structure;
организационная ~ scheme of organization ~ маркетинга ком. marketing structure;
~ продвижения товара promotion structure;
~ный structural;
~ная валютная политика structural exchange policy.

Большой англо-русский и русско-английский словарь > структура
8 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
9 system

система; комплекс; средство; способ; метод; сеть (напр. дорог) ;

aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)

air (nuclear) delivery system — авиационная система доставки (ядерного) боеприпаса (к цели)

air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем

air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки

airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей

airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)

airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели

area defense missile system 3PK — для зональной ПВО

artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)

automatic (gun) laying system — автоматическая система наводки орудия

C2 system — система оперативного управления; система руководства и управления

C3 system — система руководства, управления и связи; система оперативного управления и связи

channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений

combat service support (control) system — АСУ тыловым обеспечением (боевых действий) войск

country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)

dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели

electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]

field antimissile (missile) system — полевой [войсковой] ПРК

fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]

fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом

forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района

graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)

high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения

ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)

information storage, tracking and retrieval system — система накопления, хранения и поиска информации

instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы

large area (smoke) screening system — система постановки дымовых завес на большой площади

limited weather (capability) AA system — невсепогодный зенитный комплекс

NATO C2 Information system — АИС руководства и управления НАТО

Operational C2 Intelligence system — система оперативного руководства и управления разведкой (СВ)

plotted trajectory missile system 3PK — с наведением методом совмещения траекторий цели и ракеты

point (gas) alarm system — объектовая газосигнализаторная система

Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс

rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением

real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени

received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала

sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели

site defense (missile) system — ПРК для объектовой ПРО (для защиты ШПУ)

small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля

Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств

surface missile (weapon) system — наземный [корабельный] РК

target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания

— AA cannon system

— AA defense system

— AA gun system

— AA missile launching warning system

— AA missile system

— AA system

— AA tank system

— AA/antimissile system

— ABM defense system

— ACE High Tropospheric Communications system

— acoustic locating system

— acquisition system

— active ECM system

— active hydroacoustic submarine surveillance system

— active illumination system

— active lighting system

— active long-range submarine detection stationary system

— adaptive control system

— adaptive moving target detection system

— adverse weather air delivery system

— aerial antiarmor system

— aerial AT weapon system

— aerial cargo delivery system

— aerial communications system

— aerial fire system

— aerial mine dispensing system

— aerial missile system

— aerial photoreconnaissance evaluation system

— aerial reconnaissance picture retrieval system

— aerial rocket system

— aerodynamic weapon system

— aeromedical system

— aerosol screening system

— aerospace system

— air bag shock absorber system

— air defense command information system

— air defense data processing and representation system

— air defense ground environment system

— air defense missile weapon system

— air defense missile/gun system

— air defense system in overwatch role

— air defense system

— air defense/AT system

— air navigation and bombing system

— air surveillance system

— air target laser tracking and ranging system

— air/ground hit recording system

— air-based antimissile system

— airborne battlefield mining system

— airborne EO target acquisition system

— airborne location and strike system

— airborne mining system

— airborne tactical data system

— airborne UV laser reconnaissance system

— airborne warning and control system

— airborne weapons system

— airborne/space-based laser space defense system

— air-breathing strategic attack system

— aircraft intercept missile system

— aircraft maintenance management information system

— aircraft mine delivery system

— aircraft vectoring system

— aircraft wake turbulence detection system

— aircraft-delivery system

— aircraft-submerged submarine laser communications system

— air-delivered scatterable minefield system

— air-deployment delivery system

— air-dropped mine splash points location radar system

— air-ground TV system

— air-launched ABM system

— airship-helicopter ultra-heavy lift system

— airspace control system

— airspace management system

— air-to-ground laser communications system

— air-to-ground pickup system

— air-to-ground weapon systems seismic scoring system

— alarm annunciation system

— alarm system

— alert notification system

— alerting telling system

— all altitude missile system

— all aspect passive IR homing guidance system

— all azimuth retaliatory system

— all weather system

— all-out war weapon system

— all-round traverse multiple rocket system

— all-source analysis system

— all-ways grenade initiating system

— alternate system

— alternative system

— ammunition feed system

— ammunition stowage and feed system

— ammunition system

— amphibious assault bulk fuel handling system

— amphibious bridging system

— analog data transmission system

— angle-measuring tank radio navigation system

— angular rate bombing system

— antiair and tactical missile system

— antiantisatellite system

— antiballistic helmet system

— anticompromise emergency destruction system

— anticountermine mobility equipment system

— antidecoy system

— antidisplacement system

— antihigh trajectory BM system

— antiinfiltration detection system

— antiintrusion detection system

— antilow trajectory BM system

— antimine container system

— antimine system

— antimissile gun system

— antimissile missile system

— antioscillation sighting system

— antipersonnel weapons system

— antiradiation homing head system

— antisatellite defense system

— antisatellite system

— antiship missile decoy system

— antiship missile defense system

— antisubmarine action data system

— antisubmarine mortar system

— antisubmarine weapon system

— antitactical BM system

— area denial weapon system

— armament system

— armed decoy penetration system

— arming system

— armor system

— armored ammunition delivery system

— armor-plating system

— arms system

— Army Authorization Documents system

— Army container-oriented distribution system

— army corps modular control system

— Army Personnel system

— Army Terrain Intelligence system

— Army Training Management system

— Army Wholesale Logistics system

— artificial intelligence system

— artillery and rocket delivered scatterable mine system

— artillery delivery area mining system

— artillery meteorological system

— artillery mining system

— artillery position detection IR-laser system

— artillery rocket system

— artillery saturation fire system

— artillery tube nuclear delivery system

— artillery type vehicle navigation system

— ASW shipborne missile system

— AT mine clearance system

— AT mine dispensing system

— AT mine-scattering system

— AT missile system

— atmosphere laser communications system

— attack sonar system

— audio and visual information electronic training system

— audio/video monitoring system

— authentication system

— automated air warfare system

— Automated Career Management system

— automated control system

— automated image data extraction system

— automated logistics data processing system

— Automated Military Justice Analysis and Management system

— automated minefield system

— automated scoring target system

— automated software system

— automated troop control system

— automated warehouse system

— automated weapon control system

— automated weapon delivery system

— automatic artillery fire control and liaison system

— automatic command system

— automatic control system

— automatic data handling system

— automatic data processing system

— Automatic Data system for the Army in the Field

— automatic elevation recovery system

— automatic fire detection and suppression system

— automatic laying angle correction system

— automatic linear positioning system

— automatic magazine handling and loading system

— automatic mine delivery system

— automatic mine scatter system

— automatic missile reload system

— automatic sound ranging system

— automatic strike recording system

— automatic survey and sighting system

— automatic time-phased downgrading and declassification system

— automatic TV tracking and AA weapon guidance system

— automatic video scoring system

— automatic weapon aiming correction system

— automotive test system

— autonomous all-weather air defense weapon system

— autonomous positioning system

— azimuth orientation system

— bacteriological attack detection system

— bacteriological weapon delivery system

— ballistic attack system

— balloon-haul ship-to-shore cargo transportation system

— ballute free-fall weapon retarding system

— bar-in-the-tube torsion suspension system

— barometric and radar altimeter readings comparison system

— barrier warfare system

— base and installation security system

— base-line system

— battery computer system

— battle dress clothing system

— battle management system

— battlefield air defense system

— battlefield computer graphics system

— battlefield data system

— battlefield illumination airborne system

— battlefield intruder alarm system

— battlefield mission management system

— battlefield nuclear support system

— battlefield support missile system

— battlefield surveillance automated ground sensor system

— beam director system

— bell-ringer communications system

— binary beam radio direction finding system

— binary lethal weapon system

— biological detection system

— black voice system

— blast-actuated nuclear detonation control system

— blowback automatic operation system

— blowback locked breech system

— blue-line reporting system

— BM rapid reload launching system

— BM submarines extremely low frequency communications system

— bomb director system

— bomb loading system

— bomb retarding system

— bomb trajectory correction system

— bombardment space weapon system

— bomb-carrier aircraft link guidance system

— bombing sighting system

— bomblet dispensing system

— boost-coast-boost system

— border observation system

— bound coordinate system

— branch quota system

— broad-band chaff decoy system

— buddy foxhole system

— buddy training system

— built-in test malfunction system

— buried and hardened cable communications system

— burst sensing fire control system

— burst-on-target training system

— candidate weapon system

— cannon artillery weapon system

— cannon remote mining system

— carbons secret writing system

— cargo extraction roller skid system

— cargo-ejection system

— cargo-extraction system

— CAS weapon system

— caseless ammunition firing system

— CBR agent/materiel detection and warning system

— central authorities system

— central tire inflation system

— central weapon system

— centralized promotion system

— chaff grenade launching system

— chaff/flare countermeasures system

— chaff/flare/expendable jammer system

— challenge and password number system

— checker board interlocking positions system

— chemical defense training system

— chemical detection system

— chemical gas analyzer mine detection system

— circuit identification system

— circuit switching system

— circular communications net system

— circular scan thermal imaging system

— civilian personnel information system

— clear-lane marking system

— close-combat antiarmor system

— closed circuit TV automatic tracking system

— closed loop support system

— closed-breech scavenger system

— close-in point defense antimissile system

— close-in self-defense tracking system

— close-in weapon system

— closely-spaced basing system

— cloud environment seeding system

— clutter environment target selection system

— clutter environment target discrimination system

— clutter false alarm control automated radar detection system

— code command system

— cold weather clothing system

— collected overpressure system

— collective NBC defense system

— color image intensification system for night vision

— combat arms regimental system

— combat direction system

— combat information and control system

— combat laser aiming system

— combat service support functional system

— combat system

— combat vehicle main armament system

— combat vehicle radio navigation system

— combat vehicle weapon system

— combined air defense weapons control system

— combined effects bomblet system

— command arming system

— command system

— communications intercept/recording system

— communications line terminal system

— communications material security control system

— communications monitoring and emitter location system

— communications plan automation system

— communications satellite system

— communications surveillance system

— communications switching system

— competitive promotion system

— complex weapon system

— computed air release point system

— computer assisted map maneuver system

— computer release weapon system

— computer-aided intelligence data retrieval system

— computerized exercise control system

— computerized fire control system

— computerized infantry battlefield training system

— computer-oriented landform classification system

— consolidated mess system

— container-ASW helicopter system

— containerized weapon control system

— container-offloading and transfer system

— continuous orbital guidance system

— continuous targeting system

— continuously set vector bombing sighting system

— contour flying system

— controllable reused manned weapon delivery system

— controlled delivery system

— controlled descent cargo drop system

— controlled dispersion multiple rocket system

— coorbital inspection system

— counter EO-threat smoke system

— counter IR spectrum devices smoke screen system

— counter system

— counterforce first strike system

— countermeasures detection and location system

— countermeasures dispenser system

— countermeasures dispensing system

— countermeasures guidance system

— countermeasures warning and control system

— counterpressure system

— countersurprise military system

— county regiment system

— credit supply system

— crew-compartment automatic fire suppression system

— crypto-secure system

— darkfire missile control system

— data multiplexing system

— data processing and presentation system

— data relay satellite system

— dead-reckoning system

— debugging system

— decoy rocket system

— dedicated intelligence link communications system

— deep interdiction system

— deep penetration weapon system

— defense effective system

— Defense Satellite Communications system

— defense suppression weapon system

— defense weapon system

— defensive nuclear weapons system

— deployment/employment mobilization status reporting system

— depth charge warhead antisubmarine rocket system

— destabilizing military system

— deterrent retaliatory system

— difference-distance measuring tank radio navigation system

— differential target-missile tracking system

— digital coherent moving target indication system

— digital data handling and distribution system

— digital data transmission system

— digital facsimile transmission system

— digital fire control system

— digital range tracking system

— digital weapon control system

— direct ascent antisatellite system

— direct ascent killer-satellite system

— direct fire antiarmor system

— direct gas operation weapon system

— directed energy beam ABM system

— directional gyrocompass tank navigation system

— disability evaluation system

— disablement feature system

— discrete detection casualty assessment system

— discrete information transmission system

— dismounted weapons system

— dispensing system

— disrupt command system

— distance-measuring tank radio navigation system

— distant mine and minefield detection system

— distributed explosives biological agent dispersal system

— disturbed line-of-sight system

— division air defense system

— division logistical system

— division maneuver system

— division supply system

— division support system

— document retrieval system

— Doppler-inertial guidance navigational and attack system

— double key system

— double-circuit radar fire control system

— double-differential steering system

— down-looking imaging IR sensing system

— drone delivery system

— drone-formation control system

— dry and wet bridging system

— dual fire control system

— dual radar system

— dual weapon system

— dual-capable artillery weapon system

— dual-capable SAM system

— dual-speciality officer personnel management system

— duel-type ABM defense system

— early biological attack identification system

— early-warning system

— Earth-based coordinate system

— Earth-centered inertial system

— ECM/ELINT system

— ECM-dispensing system

— efficiency reporting system

— electric power guided wave transmission field system

— electric power microwave ray transmission field system

— electromagnetic compatibility priority system

— electromagnetic subsurface profiling system

— electronic battlefield surveillance system

— electronic fence warning system

— electronic sentry system

— electronically keyed system

— elevation-angle track and surveillance system

— ELINT bulk gathering system

— emergency broadcast system

— emergency communications satellitelaunching rocket system

— emergency message automatic transmission system

— emerging logistics system

— emitter location and direction finding system

— emitter location system

— energy depot system

— engine winterization system

— enlisted evaluation system

— entry control system

— EO AA gunfire control system

— EO imaging system

— EO navigation bombing system

— European Exchange system

— Eurostrategic missile weapon system

— Eurostrategic system

— EW self-protection system

— excess systems

— exhaust IR suppression system

— expendables dispensing system

— expert system

— explosive safe and arming system

— explosive source parameters multisite estimation system

— FA Computer Equipment system

— face-piece-type collective protection system

— fail solution director-type fire control system

— fair-weather AT missile system

— fair-weather line-of-sight SAM system

— fast automatic shuttle transfer system

— fast reaction missile system PK

— fault-detection/location system

— fiber scope night vision system

— fiber-optics multiplexing system

— field ABM defense system

— field public address system

— field stock control system

— fighter aircraft system

— fighter direction laser system

— fighting compartment stabilization system

— fighting vehicle system

— fingerprint verification entry control system

— fire control radar system

— fire control sight system

— fire distribution and control system

— fire simulation system

— fire weapon system

— fire-explosion suppression fuel system

— fire-extinguisher system

— fire-marking system

— fixed ASW detection system

— fixed post system

— fixed-site strategic attack system

— flail mine clearance system

— Fleet operational telecommunications automated control system

— flight guidance system

— fluidic mortar repositioning system

— flying boom air refueling system

— flying weapon system

— follow-on weapon system

— foot mobile infantry AT system

— force field ABM defense system

— force status reporting system

— force supply tracking system

— forced entry deterrent system

— formal alert system

— fortification defense system

— fortified AT defense system

— fortified bunker system

— fortified defense system

— forward reconnaissance and target designation vehicle system

— forward terminal communications system

— forward-based aircraft system

— forward-based nuclear delivery system

— forward-based system

— free-ride delivery system

— front-line defense system

— fuel fire suppression system

— fuzing system

— garage system of ICBM deployment

— gas impingement system

— gas particles filter system

— generic EV/ system

— geocentric rectangular coordinate system

— geographic reference system

— glide-angle indication light system for night helicopter extracts

— global antisubmarine surveillance ocean bottom system

— global phase hyperbolic radio navigation system

— global range weapons delivery system

— global satellite warning system

— GM system

— go-no-go grading system

— grading system

— Green Arrow priority system

— grenade-launching smoke screen system

— grid coordinate system

— grid-square numbering system

— ground airborne radar picture interpretation correlation system

— ground arresting gear system

— ground EO deep space surveillance system

— ground nuclear delivery system

— ground order of battle system

— ground proximity cargo delivery system

— ground target tracking laser illumination system

— ground vehicle mine dispensing system

— ground-based antisatellite defense system

— ground-based defensive system

— ground-based ground-to-air ECM system

— ground-based ground-to-grcund ECM system

— ground-based gun aircraft unit barrage ABM defense system

— ground-based missile system

— ground-based mobile jamming system

— ground-based surveillance system

— ground-emplaced mine scattering system

— ground-emplaced sensor system

— ground-to-air engagement simulation system

— guidance reference system

— guidance system

— guided bombing system

— gun ammunition system

— gun and turret drive system

— gun sound ranging system

— gun/sight stabilization system

— gunfire locating system

— gun-rnissiie integrated weapon system

— gun-two net fire control system

— gyrocompass automatic navigation system

— hard-kill system

— hard-point defense system

— head-on and pursuit firing portable AA missile system

— heat source direction finding system

— heavy equipment transporter system

— height-of-burst sound ranging system

— helicopter air-to-air self-defense gun system

— helicopter area weapons system

— helicopter ECM system

— helicopter expedient refueling system

— helicopter mine delivery system

— helicopter moving ground target detection system

— helicopter point weapons system

— helicopter remote mining system

— helicopter terminal guidance system

— helicopter-balloon system

— helicopter-delivered mine system

— helicopter-standoff AT missile weapon system

— helmet compatible communications/aural protective system

— helmet-integrated sighting and control system

— hesitation blowback weapon system

— high clutter environment low-altitude air defense system

— high level container airdrop system

— high orbital bombardment system

— high-accuracy internal guidance stand-off system

— high-altitude relay system

— high-endoatmospheric defense system

— highly resistant to jamming system

— high-probability air defense system

— high-security data base management system

— high-speed digital information transmission system

— high-speed digital multiplexing system

— holographic surface mapping system

— holography air photography system

— homing-bomblet scattering cluster warhead projectile system

— horizontal radio altimeter control-vertical radar guidance system

— hot picture system

— hydroacoustic submarine surveillance system

— hydrographic survey and charting system

— hydrographic system

— hyperbolic radio navigational system

— hypersonic strategic defensive weapon system

— hypersonic strategic offensive weapon system

— ICBM basing system

— ICBM battle management system

— ICBM canister and shock isolation system

— ICBM continuous targeting system

— ICBM deployment system

— ICBM launcher rapid reload system

— illumination system

— imagery system

— impact initiation system

— independent recoil system

— independent vertical line-of-sight stabilization system

— independently targetable AT submissile warhead system

— indirect fire AT guided missile system

— indirect weapons locating system

— individual load-carrying system

— ineradicable features personnel characteristics verification system

— inertial control system

— inertial coordinate system

— inertial stabilization optical system

— inertial-with-terminal correction guidance and control system

— infantry direct fire simulator system

— infantry remoted target system

— in-flight data transmission system

— information accumulation storage and retrieval system

— information acquisition system

— information computation system

— information display system

— information dissemination system

— information distribution system

— information input packet switching system

— information processing system

— information retrieval system

— in-grade step system

— inspection and diagnostic system

— instantaneous remote ammunition selection system

— instinctive rifle bayonet fighting system

— integrated acoustic communications system

— integrated battle area surveillance system

— integrated communications system

— integrated defense system

— integrated fire and air support system

— integrated fire control system

— integrated information system

— Integrated Operational Nuclear Detection system

— integrated refractive effects prediction system

— integrated voice communications system

— integrated weapons control system

— integrity arming system

— intelligence community information system

— intelligence data handling system

— intelligence information retrieval system

— intercommunications system

— intermodal containerized system

— interoperable communications security system

— interphone system

— intrusion detection and identification system

— inventory control system

— IR decoy-target discrimination system

— IR decoy-target identification system

— IR gathering system

— IR intruder system

— IR intrusion system

— IR-line scanning reconnaissance system

— IR-sensors/radar air defense fire control system

— joint Air and Air Defense Control system

— joint air defense automatic control system

— joint airspace surveillance system

— Joint Army-Navy grid system

— joint in-flight data transmission system

— joint information search and retrieval system

— joint multichannel trunking and switching system

— Joint Strategic Planning system

— Joint Surveillance system

— Joint Tactical Information Distribution system

— joint tactical missile system

— killer-satellite system

— land combat support system

— land mine barrier system

— land navigation system

— land-based strike system

— land-water-air system

— laser aiming system

— laser air reconnaissance system

— laser bombing system

— laser communications satellite system

— laser engagement imitation system

— laser fire control system

— laser intrusion detection system

— laser navigation system

— laser photo reconnaissance system

— laser rangefinder-sight fire control system

— laser satellite communications system

— laser scanning reconnnaissance system

— laser security system

— laser surveying system

— laser target tracking illumination system

— laser tracking system

— laser weapon control system

— laser weapon delivery pod system

— laser weapon system

— laser-acquisition and tracking SAM system

— laser-beam guidance antimissile system

— laser-guided discrete correction AA projectile system

— laser-homing and warning system

— laser-submarine detection system

— last ditch ground-based ABM defense system

— launch-and-leave missile system

— light weight advanced night/day surveillance system

— linear linkless ammunition feed system

— linear scanning IR ground target acquisition system

— line-of-sight AT missile system

— line-of-sight microwave radio relay system

— linked ammunition feed system

— listening post/OP warning system

— lockless fire arm system

— Logistics Master Planning system

— longevity compensation system

— long-recoil system

— look-down /shoot-down system

— low-altitude navigation and targeting IR night system

— low-altitude parachute extraction system

— low-angle radar tracking system

— low-false alarm rate missile warning system

— low-level AA system

— low-level air defense system

— low-level image intensification navigation TV system

— low-level radar system

— low-level weapon delivery system

— low-light level image intensification system

— low-light level sight system

— management and control system

— military direct dial telephone system

— military system

— mobility system

— National Communications system

— National Military Command system

— officer evaluation reporting system

— offline cryptographic system

— off-road mobile ICBM system

— offset target indicator system

— on-board oxygen generation system

— on-carriage sighting system

— on-line security system

— on-off mount fire control system

— open-bay housing system

— operational automatic schedule information system

— operational command/operational control system

— operational readiness test system

— operational sensor system

— optical acquisition and tracking AA missile system

— optical fiber data transmission system

— optical track command system

— opto-electronic alpha-numeric display system

— optronic fire control system

— optronic target designation system

— orbital defense system

— orbital offensive system

— OTH backscatter radar warning system

— outdoor interphone system

— outside-the-vehicle shell case ejection system

— overhead cover support system

— overseas unit replacement system

— packet-switching communications system

— parachute retrograde air drop system

— parachute-jet landing system

— parawing precision aerial delivery system

— partially space-based ABM defense system

— passive ECM system

— passive hydroacoustic submarine surveillance system

— passive thermic image night-aiming system

— payload deployment system

— performance management system

— performance measurement system

— perimeter acquisition radar attack characterization system

— Periodic Armaments Planning system

— periscope TV camera system

— permissive action link system

— personnel classification system

— personnel environment support system

— personnel management accounting and reporting system

— phased-array radar fire control system

— photogrammetric target location system

— pilot system

— pilot-aircraft-media system

— planning army authorization document system

— pneumatic and inertia arming system

— pneumatic fuel transport system

— point deployment system

— point target BM laser homing system

— portable airfield system

— portable decoy launcher system

— position location and reporting system

— post-boost control system

— press-to-talk system

— primary alerting system

— primary direct fire control system

— priority system for mission requests for tactical reconnaissance

— priority system

— privacy communications system

— program change control system

— projectile location system

— pulse energy detonation system

— PW Information system

— pyramidal structure hierarchic automated control system

— radar bombing system

— radar early warning and control system

— radar homing and warning system

— radar information transmission system

— radar scattering screening system

— radar system

— radar track command system

— radar warning receiver/processor system

— radar-controlled breeched AA weapon system

— radar-version microwave mine detection system

— radio frequency surveillance/ECM system

— radio/radar tracking and guidance system

— radiological defense support system

— radiological defense warning system

— radiotelephone and telephone authentication system

— random access personnel information system

— random-orbiting counter satellite barrage system

— range correction system

— range finding system

— rapid smoke screen system

— rapid sweep vehicular AT mine detection system

— rapid-fire artillery system

— real time intelligence data processing system

— rearm system

— receiver-responder/inertial guidance integrated system

— recognized air picture system

— recoilless-tube weapon system

— reconnaissance/strike system

— record keeping system

— recruit quota system

— Red/Black voice switching system

— redundant communications system

— regional airspace control system

— relative tank-target motion correction armament stabilization system

— remote antiarmor mine system

— remote artillery antiarmor mining system

— remote control explosive ordnance reconnaissance and disposal system

— remote ICBM retargeting system

— remote mine delivery system

— remote mining system

— remote pop-up target system

— remotely monitored battlefield sensor system

— remotely piloted observation/designation system

— remotely-controlled explosive boat system

— reporting system

— reports control system

— resource capability assessment system

— resource management system

— Retain system

— retarded flare system

— retractable missile launching system

— rifle-light MG system

— rifleman's assault system

— rocket command system

— rocket system

— rocket-assisted mine-clearing system

— rocket-assisted parachute system

— roller mine clearance system

— roller-locked bolt system

— rotor-mast-mounted target acquisition system

— RPV and ground station-based multichannel information transmission system

— running key system

— SAC operational planning system

— SAC operations planning system

— safeguards system

— safety and arming system

— satellite attack warning system

— satellite communications system

— satellite data relay system

— satellite destruction system

— satellite detection radar system

— satellite ground terminal system

— satellite identification system

— satellite inspection system

— satellite intercept and destruction system

— satellite radio navigation system

— satellite returning fire system

— satellite surveillance system

— satellite verification system

— satellite warning system

— satellite/aircraft ocean surveillance system

— satellite-based defense system

— satellite-borne surveillance system

— saturation firing weapon system

— scaled-range target system

— scatterable mine system

— scenario-oriented recurring evaluation system

— schedule control assault system

— scrambled speech communications system

— scrambling communications system

— screening ABM defense system

— sea surveillance satellite system

— sea-based strategic nuclear deterrent system

— sea-denial system

— sea-launched BM warning and display system

— sealed authentication system

— search and rescue satellite system

— see-and-shoot firing system

— selected calling system

— selective routing system

— selective service system

— self-contained system

— self-defense air defense system

— self-defense EW system

— self-defense jamming system

— self-defense system

— self-deployable weapon system

— semiactive low-rate sampled data system

— semicentralized promotion system

— semifixed SAM system

— semistationary ground missile system

— semistationary SAM system

— seniority cadetship system

— serial fire rifle system

— ship air defense system

— shipborne air defense missile system

— shipborne missile system

— shipping ASW/air defense container system

— ship-to-air missile system

— ship-to-submarine underwater telephone system

— short-pulse mode radar mine detection system

— short-range SAM system

— shuttle spacecraft system

— signal collecting system

— single channel ground and airborne radio system

— single missile channel SAM system

— single target channel SAM system

— single tube missile system PK

— single-component officer system

— single-mission weapon system

— site protection system

— Small Elevation Angle Track and Surveillance system

— small SAM system

— smoke discharger system

— snap and go guidance system

— sniper rifle system

— soft landing rocket system

— software driven system

— sonobuoy reference system

— sound ranging system

— sound surveillance system

— SP AA gun system

— Space Detection and Tracking system

— space surveillance intelligence system

— space transportation system

— space warning system

— space weapon system

— space-based attack alarm system

— space-based counterspace and Earth target combat system

— space-based laser ABM system

— space-borne ABM system

— space-borne bomber IR detection and tracking system

— space-borne early warning system

— space-borne ICBM interception system

— space-borne ICBM launch system

— space-borne laser transmission system

— space-borne weapon system

— speech security system

— spent-case ejection system

— spherical coordinate system

— spinning and stabilization system

— spot report receiver system

— spread-spectrum communications system

— spurious emission detection system

— Squad Combat Optical Evaluation system

— stabilized line-of-sight sighting system

— stabilized sight fire control system

— Standard Civilian Personnel Management Information system

— Standard Installation/Division Personnel system

— standby selective service system

— standoff ECM system

— star aiming system

— star war weapon system

— state-of-the-art system

— stationary ground missile system

— Stealth-like ECM system

— stellar correction system

— stellar navigation system

— stores management system

— Strategic Army Communications system

— strategic communications satellite system

— strategic communications system

— strategic defensive weapon system

— strategic delivery system

— strategic interplanetary system

— strategic missile system

— strategic nuclear delivery system

— strategic nuclear weapon system

— strategic offensive weapon system

— strategic retaliatory system

— strategic satellite system

— strategic shipborne missile system

— strategic war reconnaissance system

— strategic warning system

— strategic weapon system

— strike system

— Submarine Integrated Battle and Data system

— submissile dispensing system

— submunitions delivery system

— superminiature laser communications system

— super-precision laser guidance system

— support system

— surface effects system

— surface rectangular coordinate system

— surface towed array surveillance system

— surface-to-air missile system

— surface-to-air self-defense missile system

— surveillance and detection system

— surveillance and target attack radar system

— surveillance satellite system

— surveying system

— survivable system

— suspense system

— switchless telephone system

— synchronous bombing sighting system

— synchronous satellite communications system

— synthetic flight training system

— system BM airborne launch control system

— tactical air control system

— tactical air crew training system

— tactical air defense automatic control system

— Tactical Air Force Intelligence Exploitation system

— tactical air reconnaissance pod system

— tactical air reconnaissance results reporting system

— tactical air support control system

— tactical airborne signal exploitation system

— tactical area communications system

— tactical automatic routing exchange system

— tactical automatic switching system

— tactical bridge access system

— tactical bridge egress system

— tactical communications system

— tactical computer system

— tactical computer-based message switching system

— tactical control system

— tactical electronic locating and targeting system

— tactical emitter location and identification system

— Tactical Emitter Operational Support system

— tactical EW deception system

— tactical expendable drone system

— tactical information organization system

— tactical information processing and interpretation system

— tactical jamming system

— tactical landing system

— tactical missile navigation system

— tactical nuclear delivery system

— tactical operations interactive simulation system

— tactical operations system

— tactical surface-to-surface weapon system

— tactical trunk communications system

— tail warning system

— tail-chase portable air defense missile system

— tank emergency fuel evacuation system

— tank engine exhaust smoke system

— tank fire control IR system

— tank fire control laser system

— tank gun line-of-sight reference stabilization system

— tank IFF system

— tank passive pitch and roll damping system

— tank self-protective smoke system

— tank self-screening smoke system

— tank target video tracking system

— tank weapon system

— tape-controlled automatic test and checkout system

— target illumination system

— target physical vulnerability analysis system

— target range system

— target recognition and attack multisensor system

— target search and track system

— target search IR system

— target system

— target trajectory registration system

— target-missile optical tracking AT guided missile system

— telegraph automatic relay system

— telemetry automated processing system

— telephone analyzing antibugging system

— teletype broadcast system

— terminal operations and movements management system

— terrain contour mapping aircraft positioning system

— terrain independent system

— terrain matching radio navigation system

— terrain navigation system

— terrain reconnaissance IR scanning system

— torpedo warhead antisubmarine rocket system

— torsion bars-in-torsion tubes suspension system

— total hospitalization system

— towed hydroacoustic submarine surveillance system

— towed low-level air defense system

— toxic alarm system

— tracked ammunition delivery system

— tracked vehicle-based missile system

— trailer relay system

— turnkey system

— two-tier information system

— vehicle gas overpressure system

— vehicle navigation system

— vehicle rapid fire weapon system

— vehicle smoke grenade system

— vehicular minefield bridging system

— velocity coordinate system

— verification system

— vertical delivery ship underway replenishment system

— vertical launching system

— vertical stowage system

— very intelligent surveillance and target acquisition system

— vibrational sensor guard alarm system

— visual warning system

— voice warning system

— voice-ciphering system

— voluntary recruitment system

— war weapon system

— warehoused system

— warfare system

— warhead pitch and yaw control nozzle system

— warning system

— wartime supply system

— waterborne vehicle trainer system

— weapons control system

— weapons delivery system

— weapons effects display system

— weapons locating system

— weapons support system

— weapons system

— wet secret writing system

— wheeled vehicle-based missile system

— wideband communications system

— wire system

— world geographic reference system

— worldwide ammunition reporting system

— worldwide navigation and position location system

— worldwide standard data management system

— X-ray ABM system

— X-Y system

English-Russian military dictionary > system
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acknowledgement of receipt
подтверждение приема
actual time of arrival
фактическое время прибытия
aerodrome of call
аэродром выхода на радиосвязь
aerodrome of departure
аэродром вылета
aerodrome of intended landing
аэродром предполагаемой посадки
aerodrome of origin
аэродром приписки
aircraft center - of - gravity
центровка воздушного судна
airport of departure
аэропорт вылета
airport of destination
аэропорт назначения
airport of entry
аэропорт прилета
allocation of duties
распределение обязанностей
allocation of frequencies
распределение частот
allotment of frequencies
выделение частот
alternative means of communication
резервные средства связи
amount of controls
степень использования
amount of feedback
степень обратной связи
amount of precipitation
количество осадков
angle of allowance
угол упреждения
angle of approach
угол захода на посадку
angle of approach light
угол набора высоты
angle of ascent
угол набора высоты
angle of attack
угол атаки
angle of climb
угол набора высоты
angle of coverage
угол действия
angle of crab
угол сноса
angle of descent
угол снижения
angle of deviation
угол отклонения
angle of dip
угол магнитного склонения
angle of dive
угол пикирования
angle of downwash
угол скоса потока вниз
angle of elevation
угол места
angle of exit
угол схода
angle of glide
угол планирования
angle of incidence
угол атаки
angle of indraft
угол входа воздушной массы
angle of lag
угол отставания
angle of landing
посадочный угол
angle of pitch
угол тангажа
angle of roll
угол крена
angle - of - sideslip transmitter
датчик угла скольжения
angle of sight
угол прицеливания
angle of slope
угол наклона глиссады
angle of stall
угол сваливания
angle of turn
угол разворота
angle of upwash
угол скоса потока вверх
angle of visibility
угол обзора
angle of yaw
угол рыскания
antimeridian of Greenwich
меридиан, противоположный Гринвичскому
apparent drift of the gyro
кажущийся уход гироскопа
application of tariffs
применение тарифов
approach rate of descent
скорость снижения при заходе на посадку
arc of a path
дуга траектории
arc of equal bearings
дуга равных азимутов
area of coverage
зона действия
area of coverage of the forecasts
район обеспечения прогнозами
area of occurence
район происшествия
area of responsibility
зона ответственности
arrest the development of the stall
препятствовать сваливанию
assessment of costs
установление размеров расходов
assignment of duties
распределение обязанностей
Association of European Airlines
Ассоциация европейских авиакомпаний
Association of South Pacific Airlines
Ассоциация авиакомпаний южной части Тихого океана
assumption of control message
прием экипажем диспетчерского указания
at a speed of
на скорости
at the end of
в конце цикла
at the end of segment
в конце участка
(полета) at the end of stroke
в конце хода
(поршня) at the start of cycle
в начале цикла
at the start of segment
в начале участка
(полета) aviation-to-aviation type of interference
помехи от авиационных объектов
avoidance of collisions
предотвращение столкновений
avoidance of hazardous conditions
предупреждение опасных условий полета
axial of bank
продольная ось
axis of precession
ось прецессии гироскопа
axis of roll
продольная ось
axis of rotation
ось вращения
axis of yaw
вертикальная ось
backward movement of the stick
взятие ручки на себя
be out of trim
быть разбалансированным
best rate of climb
наибольшая скороподъемность
bias out of view
выходить из поля зрения
bill of entry
таможенная декларация
bill of lading
грузовая накладная
blanketing of controls
затенение рулей
body of compass card
диск картушки компаса
boundary of the area
граница зоны
Bureau of Administration and Services
Административно-хозяйственное управление
camber of a profile
кривизна профиля
care of passengers
обслуживание пассажиров
carriage of passengers
перевозка пассажиров
carry out a circuit of the aerodrome
выполнять круг полета над аэродромом
cause of aircraft trouble
причина неисправности воздушного судна
center of air pressure
центр аэродинамического давления
center of depression
центр низкого давления
center of force
центр приложения силы
center of gravity
центр тяжести
center of mass
центр масс
center of pressure
центр давления
Central Agency of Air Service
Главное агентство воздушных сообщений
certificate of revaccination
сертификат ревакцинации
certificate of safety for flight
свидетельство о допуске к полетам
certificate of vaccination
сертификат вакцинации
choice of field
выбор посадочной площадки
class of lift
класс посадки
clearance of goods
таможенное разрешение на провоз
clearance of obstacles
безопасная высота пролета препятствий
clearance of the aircraft
разрешение воздушному судну
coefficient of heat transfer
коэффициент теплопередачи
come clear of the ground
отрываться от земли
complex type of aircraft
комбинированный тип воздушного судна
composition of a crew
состав экипажа
concept of separation
эшелонирование
conditions of carriage
условия перевозок
cone of rays
пучок лучей
congestion of information
насыщенность информации
continuity of guidance
непрерывность наведения
contour of perceived noise
контур воспринимаемого шума
control of an investigation
контроль за ходом расследования
correlation of levels
приведение эшелонов в соответствие
country of arrival
страна прилета
country of origin
страна вылета
course of training
курс подготовки
coverage of the chart
картографируемый район
curve of equal bearings
линия равных азимутов
danger of collisions
опасность столкновения
degree of accuracy
степень точности
degree of freedom
степень свободы
degree of skill
уровень квалификации
degree of stability
степень устойчивости
denial of carriage
отказ в перевозке
Department of Transportation
Министерство транспорта
derivation of operating data
расчет эксплуатационных параметров
determination of cause
установление причины
determine amount of the error
определять величину девиации
determine the extent of damage
определять степень повреждения
determine the sign of deviation
определять знак девиации
development of the stall
процесс сваливания
direction of approach
направление захода на посадку
direction of rotation
направление вращения
direction of turn
направление разворота
duration of noise effect
продолжительность воздействия шума
elevation of the strip
превышение летной полосы
elevation setting of light units
установка углов возвышения глиссадных огней
eliminate the cause of
устранять причину
eliminate the source of danger
устранять источник опасности
(для воздушного движения) end of runway
начало ВПП
enforce rules of the air
обеспечивать соблюдение правил полетов
en-route change of level
изменение эшелона на маршруте
erection of the gyro
восстановление гироскопа
estimated position of aircraft
расчетное положение воздушного судна
estimated time of arrival
расчетное время прибытия
estimated time of departure
расчетное время вылета
estimated time of flight
расчетное время полета
even use of fuel
равномерная выработка топлива
extension of ticket validity
продление срока годности билета
extent of damage
степень повреждения
facilitate rapid clearance of
обеспечивать быстрое освобождение
factor of safety
уровень безопасности
filing of statistical data
представление статистических данных
first freedom of the air
первая степень свободы воздуха
first type of occurence
первый тип события
flow of air traffic
поток воздушного движения
fly under the supervision of
летать под контролем
for reasons of safety
в целях безопасности
freedom of action
свобода действий
freedom of the air
степень свободы воздуха
frequency of operations
частота полетов
gathering of information
сбор информации
general conditions of carriage
основные условия перевозки
General Conference of Weights and Measure
Генеральная конференция по мерам и весам
General Department of International Air Services of Aeroflot
Центральное управление международных воздушных сообщений гражданской авиации
get out of control
терять управление
given conditions of flight
заданные условия полета
go out of control
становиться неуправляемым
go out of the spin
выходить из штопора
grade of service
категория обслуживания
grade of the pilot licence
класс пилотского свидетельства
grading of runway
нивелирование ВПП
height at start of retraction
высота начала уборки
hover at the height of
зависать на высоте
identification of signals
опознавание сигналов
inconventional type of aircraft
нестандартный тип воздушного судна
increase a camber of the profile
увеличивать кривизну профиля
indication of a request
обозначение запроса
in interests of safety
в интересах безопасности
initial rate of climb
начальная скороподъемность
initial stage of go-around
начальный участок ухода на второй круг
inlet angle of attack
угол атаки заборного устройства
intake angle of attack
угол атаки воздухозаборника
integrated system of airspace control
комплексная система контроля воздушного пространства
interception of civil aircraft
перехват гражданского воздушного судна
International Co-ordinating Council of Aerospace Industries Association
Международный координационный совет ассоциаций авиакосмической промышленности
International Council of Aircraft Owner and Pilot Associations
Международный совет ассоциаций владельцев воздушных судов и пилотов
International Federation of Air Line Pilots' Associations
Международная федерация ассоциаций линейных пилотов
International Federation of Air Traffic Controllers' Associations
Международная федерация ассоциаций авиадиспетчеров
International Relations Department of the Ministry of Civil Aviation
Управление внешних сношений Министерства гражданской авиации
interpretation of the signal
расшифровка сигнала
interpretation of weather chart
чтение метеорологической карты
intersection of air routes
пересечение воздушных трасс
in the case of delay
в случае задержки
in the event of a mishap
в случае происшествия
in the event of malfunction
в случая отказа
introduction of the corrections
ввод поправок
keep clear of rotor blades
остерегаться лопастей несущего винта
keep clear of the aircraft
держаться на безопасном расстоянии от воздушного судна
keep out of the way
не занимать трассу
layout of aerodrome markings
маркировка аэродрома
layout of controls
расположение органов управления
lessee of an aircraft
арендатор воздушного судна
level of airworthiness
уровень летной годности
level of safety
уровень безопасности
level of speech interference
уровень помех речевой связи
limiting range of mass
предел ограничения массы
line of flight
линия полета
line of position
линия положения
line of sight
линия визирования
location of distress
район бедствия
loss of control
потеря управления
loss of pressurization
разгерметизация
loss of strength
потеря прочности
magnetic orientation of runway
ориентировка ВПП по магнитному меридиану
margin of error
допуск на погрешность
margin of lift
запас подъемной силы
margin of safety
допустимый уровень безопасности
margin of stability
запас устойчивости
marking of pavements
маркировка покрытия
mean scale of the chart
средний масштаб карты
means of communication
средства связи
means of identification
средства опознавания
meridian of Greenwich
гринвичский меридиан
method of steepest descent
способ резкого снижения
mode of flight
режим полета
moment of inertia
момент инерции
moment of momentum
момент количества движения
name-code of the route
кодирование названия маршрута
onset of wind
резкий порыв ветра
operation of aircraft
эксплуатация воздушного судна
out of ground effect
вне зоны влияния земли
out of service
изъятый из эксплуатации
overshoot capture of the glide slope
поздний захват глиссадного луча
period of rating currency
период действия квалифицированной отметки
personal property of passengers
личные вещи пассажиров
pilot's field of view
поле зрения пилота
plane of rotation
плоскость вращения
plane of symmetry of the aeroplane
плоскость симметрии самолета
point of arrival
пункт прилета
point of call
пункт выхода на связь
point of departure
пункт вылета
point of destination
пункт назначения
point of discontinuity
точка разрыва
point of intersection
точка пересечения
point of loading
пункт погрузки
point of no return
рубеж возврата
point of origin
пункт вылета
point of turn-around
рубеж разворота
point of unloading
пункт выгрузки
portion of a flight
отрезок полета
portion of a runway
участок ВПП
prevention of collisions
предотвращение столкновений
primary element of structure
основной элемент конструкции
prohibition of landing
запрещение посадки
prolongation of the rating
продление срока действия квалификационной отметки
promotion of safety
обеспечение безопасности полетов
proof of compliance
доказательство соответствия
propagation of sound
распространение шума
protection of evidence
сохранение вещественных доказательств
pull out of the spin
выводить из штопора
pull the aircraft out of
брать штурвал на себя
radar transfer of control
передача радиолокационного диспетчерского управления
radius of curvature
радиус кривизны
range of coverage
радиус действия
range of motion
диапазон отклонения
range of revolutions
диапазон оборотов
range of visibility
дальность видимости
range of vision
дальность обзора
rate of climb
скороподъемность
rate of closure
скорость сближения
rate of descent
скорость снижения
rate of disagreement
скорость рассогласования
rate of duty
скорость таможенной пошлины
rate of exchange
курс обмена валюты
rate of flaps motion
скорость отклонения закрылков
rate of growth
темп роста
rate of pitch
скорость по тангажу
rate of roll
скорость крена
rate of sideslip
скорость бокового скольжения
rate of trim
скорость балансировки
rate of turn
скорость разворота
rate of yaw
скорость рыскания
reception of telephony
прием телефонных сообщений
record of amendments
лист учета поправок
record of revisions
внесение поправок
regularity of operations
регулярность полетов
relay of messages
передача сообщений
release of control
передача управления
removal of aircraft
удаление воздушного судна
removal of limitations
отмена ограничений
replacement of parts
замена деталей
representative of a carrier
представитель перевозчика
reservation of a seat
бронирование места
retirement of aircraft
списание воздушного судна
right - of - entry
преимущественное право входа
roll out of the turn
выходить из разворота
rules of the air
правила полетов
safe handling of an aircraft
безопасное управление воздушным судном
second freedom of the air
вторая степень свободы воздуха
second type of occurence
второй тип события
selection of engine mode
выбор режима работы двигателя
sequence of fuel usage
очередность выработки топлива
(по группам баков) sequence of operation
последовательность выполнения операций
showers of rain and snow
ливневый дождь со снегом
simultaneous use of runways
одновременная эксплуатация нескольких ВПП
site of occurrence
место происшествия
slope of level
наклон кривой уровня
(шумов) source of danger
источник опасности
Standing Committee of Performance
Постоянный комитет по летно-техническим характеристикам
start of leveloff
начало выравнивания
start of takeoff
начало разбега при взлете
state of aircraft manufacture
государство - изготовитель воздушного судна
state of discharge
степень разряженности
(аккумулятора) state of emergency
аварийное состояние
state of occurence
государство места события
state of transit
государство транзита
steadiness of approach
устойчивость при заходе на посадку
steady rate of climb
установившаяся скорость набора высоты
structure of fronts
структура атмосферных фронтов
submission of a flight plan
представление плана полета
system of monitoring visual aids
система контроля за работой визуальных средств
(на аэродроме) system of units
система единиц
(измерения) table of cruising levels
таблица крейсерских эшелонов
table of intensity settings
таблица регулировки интенсивности
table of limits
таблица ограничений
table of tolerance
таблица допусков
take out of service
снимать с эксплуатации
target level of safety
заданный уровень безопасности полетов
temporary loss of control
временная потеря управляемости
termination of control
прекращение диспетчерского обслуживания
theory of flight
теория полета
time of lag
время запаздывания
time of origin
время отправления
titl of the gyro
завал гироскопа
top of climb
конечный участок набора высоты
transfer of control
передача диспетчерского управления
transmission of telephony
передача радиотелефонных сообщений
transmit on frequency of
вести передачу на частоте
triangle of velocities
треугольник скоростей
under any kind of engine failure
при любом отказе двигателя
uneven use of fuel
неравномерная выработка топлива
unit of measurement
единица измерения
velocity of sound
скорость звука
wall of overpressure
фронт избыточного давления
warn of danger
предупреждать об опасности
within the frame of
в пределах
working language of ICAO
рабочий язык ИКАО
zone of intersection
зона пересечения
zone of silence
зона молчания

English-Russian aviation dictionary > of
11 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

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Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
12 product

сущ.

1)

а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукция

dairy products — молочная продукция

food products — продукты, продовольственные товары

skin-care products — средства для ухода за кожей

average quality product — товар среднего (уровня) качества

high-quality product — товар высокого качества, высококачественный [первоклассный\] товар

premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса

undiscounted products — товары, продаваемые без скидки

low-priced product — недорогой продукт

fairly-priced product — товар по приемлемой [справедливой\] цене

product market — товарный рынок

product analysis — товарный анализ

product assortment — товарный ассортимент

product technology — технология производства продукции

to develop a product — разрабатывать товар (создавать идею и образец нового товара)

See:

acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swap

б) эк. продукт, объем продукции ( количество произведенных товаров или услуг)

company's product — продукция компании, товары компании

See:

bakery products 2), final product 1) б), industry product, multiple-use product 1) б)

2) общ. результат, продукт (итог какой-л. деятельности)

products of one's labour — результаты труда

History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.

the product of this activity is radiation — в результате этой деятельности появляется радиация.

See:

end product 1), by-product 2), main product 1), waste products, work product

3) мат. произведение ( результат умножения двух чисел)

* * *
продукт, товар: что-либо производимое для продажи.
* * *

продукт

* * *

Продукт
. . Словарь экономических терминов .
* * *

Реклама

рекламируемый товар

Англо-русский экономический словарь > product

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Promotion (travail) — Pour les articles homonymes, voir Promotion. Une promotion désigne le fait d obtenir un nouveau poste, de nouvelles responsabilités. Le plus souvent une promotion est accompagnée d une augmentation de salaire ou d avantages divers. Sommaire 1… … Wikipédia en Français
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Словари и энциклопедии на Академике

Перевод: с английского на русский

promotion structure

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Словари и энциклопедии на Академике

Перевод: с английского на русский

promotion structure

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